What Is Click-Through Rate (CTR)?
Click-through rate is the percentage of people who clicked a link in an email or ad, showing whether the content persuaded them to take the next step.
Click-through rate, or CTR, is the percentage of people who clicked a link out of everyone who saw or opened the message. In an email it usually measures clicks against opens or against delivery; in an ad it measures clicks against views. It shows whether the content moved people to act.
Where open rate tells you if a subject line worked, CTR tells you if the message itself persuaded. A high open rate with a low CTR means people opened but the content did not prompt a click.
Frequently asked questions
What is the difference between open rate and CTR?
Open rate measures who opened an email; CTR measures who clicked a link inside it. Both together show where attention is lost.
How do I improve click-through rate?
Make the call to action clear and singular, ensure the link is easy to find, and make sure the content leading to it is genuinely relevant to the reader.
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