What Is Email Open Rate?
Open rate is the percentage of people who opened an email out of everyone it was delivered to, a basic measure of whether your subject lines are working.
Open rate is the share of delivered emails that recipients opened, shown as a percentage. If 100 emails reach inboxes and 30 are opened, the open rate is 30%. It is the simplest signal of whether your subject line and sender name earn attention.
A low open rate usually points to a weak subject line or an unengaged list rather than a problem with the email itself, since nobody has read the email yet when they decide whether to open it.
Frequently asked questions
What is a good email open rate for photographers?
It varies, but engaged photography lists often see open rates well above general marketing averages, because the audience knows the sender. Compare against your own past sends rather than a fixed benchmark.
How do I improve my open rate?
Focus on the subject line and sender name, keep your list engaged by removing inactive contacts, and send when your audience is likely to check email.
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