What Is Conversion Rate?
Conversion rate is the percentage of people who take a desired action, like enquiring or booking, out of everyone who had the chance. It measures how well a page works.
Conversion rate is the share of people who complete a desired action out of everyone who could have. If 200 people visit a booking page and 10 enquire, the conversion rate is 5%. It measures how effectively a page, funnel or email turns attention into action.
Conversion rate matters more than raw traffic. A page with modest traffic and a high conversion rate can produce more bookings than a busy page that converts poorly.
Frequently asked questions
What is a good conversion rate for a photography site?
It varies widely by traffic source and page type, so compare against your own pages over time rather than a fixed number. Improving a page's own rate is the useful goal.
How do I improve conversion rate?
Clarify the call to action, remove distractions, match the page to the visitor's intent, and test changes rather than guessing.
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