What Is a Landing Page?
A landing page is a single focused page built around one action, like booking a specific shoot type, without the distractions of a full website's navigation.
A landing page is a single page designed around one goal, usually one a visitor 'lands' on from an ad, email or link. It strips away the distractions of a full website, such as menus and side links, so the visitor focuses on one action.
For a photographer, a landing page might target one shoot type, such as newborn sessions, with the images, pricing and booking form for that offer and nothing else competing for attention.
Frequently asked questions
How is a landing page different from a homepage?
A homepage introduces your whole business and links everywhere. A landing page has one focused goal and removes other links so the visitor takes one specific action.
Why do landing pages convert better?
Because they remove distractions and match one specific intent, so a visitor arriving with that intent finds exactly what they came for and one clear next step.
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