Photography CRM & Studio Management Software
A photography CRM tracks leads, bookings, contracts and invoices in one place instead of scattered emails and spreadsheets. A good one covers a fairly short list.
A photography CRM is the system that tracks a client from the moment they enquire to the moment you've delivered, been paid, and asked for a review. Without one, that journey lives across an inbox, a calendar app, a contract PDF, and an invoice tool — and things fall through the cracks.
The core pieces
- Leads — every enquiry, from your website or an embedded form, lands in one inbox instead of your personal email.
- Projects — a client's shoot moves through a visible pipeline: booked, deposit paid, shoot day, edit, delivery, review.
- Contracts — sent for e-signature, tracked as sent or signed, with a signed PDF and an audit trail.
- Bookings — a calendar with your real availability, synced to Google Calendar so nothing double-books.
- Invoicing — deposits and balances tracked against each project, paid through Stripe.
- Automations — emails that fire on their own when a lead comes in, a contract's signed, or a payment lands.
Why studios switch to one
The honest answer is missed follow-ups. A lead who doesn't hear back within a day usually books someone else. A photography CRM exists to make sure that never happens by chance — new enquiries trigger an instant auto-reply, and a stalled project is visible on a board instead of buried in a thread.
lemon.gallery's approach
lemon.gallery bundles the CRM with the gallery and store, so a client's contact record, contract, invoice and delivered gallery all sit under the same profile — you're not re-typing an email address into three different tools. The CRM side is free for up to 2 active projects; galleries are free up to 2GB, and paid plans from £9/mo make projects unlimited and raise the storage.
Frequently asked questions
What's the difference between a photography CRM and a general CRM like HubSpot?
A general CRM has no concept of a shoot or a gallery, let alone a contract template or a deposit-locked booking slot. A photography-specific CRM builds those in from the start instead of you configuring generic pipelines to fake it.
Do I need a CRM if I only shoot a few clients a month?
It still saves time even at low volume, mainly by automating the follow-up emails and keeping contracts and invoices attached to the right client — the admin doesn't scale down as fast as the bookings do.
Is lemon.gallery's CRM really free?
Yes, up to 2 active projects — leads, bookings, contracts and invoicing all included at no cost. Automated emails need Pro, and galleries are the part that's storage-limited on the free plan.
Run your whole studio in one place
Client galleries, per-image sales, bookings and contracts — free to start.
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