How to Upsell Photography Prints
Practical ways to increase average order value from a gallery, from bundle pricing to timed reminders.
- Bundle a print with a matching digital file at a small discount, rather than pricing each separately.
- Set a coupon with an expiry date to create urgency around a specific offer.
- Follow up with an email a few days after delivery if the gallery hasn't converted to a sale yet.
In-person sales sessions tend to produce the highest average order value of any method, since a client is deciding with guidance rather than browsing alone.
Frequently asked questions
Do coupons work well for upselling?
A time-limited coupon can nudge a client who's browsing but hasn't bought yet, particularly close to a gallery's expiry date.
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