What Is Schema Markup?
Schema markup is structured code added to a page that tells search engines and AI exactly what the content is, helping them display and cite it accurately.
Schema markup is structured code, usually written in a format called JSON-LD, added behind a page to describe its content in a way machines understand. It can label a page as an article, a FAQ, a local business, or a product, among many types.
Because it spells out what the content means, schema helps search engines show rich results and helps AI tools cite the page accurately. For a photographer, LocalBusiness and FAQ schema are especially useful.
Frequently asked questions
Does schema markup help SEO?
It helps search engines and AI understand and present your content, which can earn rich results and citations. It supports rankings indirectly rather than being a direct ranking factor.
What schema types matter for photographers?
LocalBusiness or ProfessionalService for your studio, FAQPage for pages answering questions, and Article for blog content are the most useful.
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