Adverts Plus: A Complete Ad Plan From Ten Answers

Answer ten questions and get a full Google or Meta campaign plan: copy within character limits, keywords with match types, and the negative keywords that protect your budget.

The expensive mistake in photographer ad accounts is rarely the copy. It is the missing negative keyword list, the thing that quietly spends your budget on searches for free photos, photography jobs and camera gear. A PPC freelancer charges £200 or more to set a campaign up properly. Adverts Plus builds the same plan from ten answers.

What do you actually get?

For Google: three ad variants with every headline inside the 30-character limit, keywords grouped into tight ad groups with match types marked, 20 to 40 negative keywords, location and bid advice sized to your budget, and a checklist of what your landing page must show to convert the click. For Meta: primary text, headlines, audience interests that exist in the real targeting menu, exclusions and a budget split between prospecting and retargeting.

Why does the negative keyword list matter so much?

Because photography queries are polluted. Someone searching 'wedding photographer salary' or 'free headshots near me' will still click your ad, and you still pay. Blocking those categories before launch is the difference between £4 enquiries and £40 ones.

The plan lands as a document you can paste into Google Ads or hand to whoever runs your account. Point the ad at one of your funnels and the per-step metrics show you exactly where paid visitors drop.

Frequently asked questions